Stuart MacDonald
Sub-national Soft Power: Policy, Strategy, and Measurement
This fellowship programme will examine soft power dynamics across governance levels, from national frameworks through regional cooperation to urban cultural diplomacy. The research will build upon a recently completed comparative study for the British Council of the soft power policies, infrastructures and outcomes of 24 countries and the European Union, developing innovative methodological approaches for measuring and comparing soft power effectiveness across different governance contexts.
Biography
Stuart MacDonald is the Director of ICR Research, the UK’s leading research consultancy specialising in Public Diplomacy, Cultural and Educational Exchange, and Data Analytics. Stuart is a former senior policy adviser to the UK Government on a wide range of policy areas, including international relations, cultural policy, regional development, constitutional policy and education.
Activities in the academy
Publications
Soft Power at a Turning Point: A Comparative Analysis
A Vision of Europe through Culture: A Critical Assessment of Cultural Policy in the EU’s External Relations
