On 12 November, AIA Fellow Stuart MacDonald organizes  a workshop for academics and practitioners, examining the state of soft power in 2025. Drawing on findings from a recent comprehensive comparative study of 24 countries and the EU, and the unique empirical data generated for the research, the event will advance both theoretical understanding and practical application of soft power trends, mechanisms, and impacts in the current international context. There will also be a focus on innovative methodologies for measuring the impact of soft power activities. The workshop will be an opportunity for participants to feedback on both the current state of play and on the uses of data-led approaches to measuring the impact of this crucial area of international relations.