On 13 November, we convene in Düsseldorf to examine South Korea’s strategic cultural diplomacy and the phenomenon of the Korean Wave. This workshop will facilitate expert dialogue between international scholars, Korean cultural representatives, and policymakers, demonstrating how successful regional soft power deployment can inform broader cultural diplomacy initiatives. The event explores how South Korea has leveraged its cultural assets to build international influence and examines the transferable lessons for other regions developing their cultural diplomacy strategies. The event is open to academics, policymakers, and wider publics interested in contemporary approaches to soft power and culture politics.