Beyond Culture – Rethinking the EU’s Approach to Soft Power in a Turbulent World
The European Union is beginning a review of its 2016 Joint Communication on international cultural relations. This policy brief argues that the review presents an opportunity to reconceive the scope and purpose of EU-level coordination of international engagement. Drawing on a 25-jurisdiction comparative study published by the British Council in March 2026 (the ‘Trends study’) …